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Walmart U.S. gets personal with new website | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Anne D'Innocenzio/Associated Press

Walmart, in its latest bid to compete with nemesis Amazon.com, is rebuilding its website to further personalize the online shopping experience of each customer.

Walmart is rolling out a feature that will enable its website to show shoppers more products that they may like, based on previous purchases. It will also customize Walmart’s home page for each shopper based on the customer’s location, local weather and the customer’s search and purchase history.

http://www.canadiangrocer.com/top-stories/walmart-u-s-gets-personal-with-new-website-43295
 

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